From Print to Digital: The Reinvention of Bon Appétit in the New Media Age
The decline of print media has been the subject of discussion for years, with newsrooms closing as advertisers shift their focus online, and magazines like Glamour transitioning from print to a digital-first strategy. Appearing to successfully weather the digital storm, however, is Bon Appétit (BA) magazine, which boasts over six million monthly print readers and…
Going Viral, Hashtags & The Aftermath: Lessons from #Kony2012 and How It Applies to Digital Activism Today
In March 2012, we woke up to our Facebook and Twitter feeds being inundated with posts calling to “Stop Kony”, with their signature fire engine red graphics demanding our attention amid our everyday scrolling. #Kony2012 and #StopKony trended worldwide, drawing attention to Invisible Children, the non-profit organisation behind the campaign, and the cause they were…
How Brands can Leverage Digital Media to Build an Online Community
The cultivation of community is essential for a brand to thrive. However, in a cluttered online space where everyone is fighting to be heard over the other, the implementation of thoughtful digital strategies will allow brands to distinguish themselves in the crowd.
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