Social Media
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In March 2012, we woke up to our Facebook and Twitter feeds being inundated with posts calling to “Stop Kony”, with their signature fire engine red graphics demanding our attention amid our everyday scrolling. #Kony2012 and #StopKony trended worldwide, drawing attention to Invisible Children, the non-profit organisation behind the campaign, and the cause they were…
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The cultivation of community is essential for a brand to thrive. However, in a cluttered online space where everyone is fighting to be heard over the other, the implementation of thoughtful digital strategies will allow brands to distinguish themselves in the crowd.
KHRISTY CHOO 