Passionate about storytelling, em dashes, and Oxford commas.
[Chapter 1] Product launch_Cherry Blossom
Delivery_
D2C campaign copy
D2C email marketing
Digital advertising
Year_
2025
Essence_
Stillness, an invitation to pause
About_
The launch of the Cherry Blossom accessory range for Memobottle
Behind the words_
While previous campaigns had a more masculine, technical, and neutral-tone driven feel to it, the launch of the Cherry Blossom range presented an opportunity to create a campaign that celebrated colour and its delicacy.
To complement the relaxed, serene vibe of the photoshoot (and I can add “hand model” to my resumé now), the campaign copy emphasised the romanticism of the colour and the season it was inspired after.
For top-of-funnel marketing, advertising headlines played on fun rhymes, idioms, and alliterations for “pink” and “cherry”, and body copy encouraged customers to view the range as more than just products — and instead, something that would provide them with the opportunity to find pockets of time to slow down and enjoy the moment.
Other creative campaigns
[Chapter 2] Product launch_Butter Yellow
[Chapter 3] Charity partnership launch_ Memobottle x HalfCut
[Chapter 4] Brand refresher series_B2B marketing
KHRISTY CHOO 