Passionate about storytelling, em dashes, and Oxford commas.

[Secret chapter] Print ad creation_EXO Protein

Delivery_

Print ad & essay explaining all decisions behind its making

Context_

I had to pick a product — any product — and design a print advertisement for it. My product of choice was a banana bread-flavoured protein bar made of crickets. Yum (I think?).

About_

You found the one link leading to this page, so welcome to this secret chapter!

This project was part of an assignment for my Masters degree, and I have a soft spot for this as it was my first foray into the world of ad creation… plus I got to include a bit of a dad joke in it, which I consider a bonus 🦗

Other creative campaigns

[Chapter 1] Product launch_Cherry Blossom

[Chapter 2] Product launch_Butter Yellow

[Chapter 3] Charity partnership launch_ Memobottle x HalfCut

[Chapter 3] Brand refresher series_B2B marketing